Blog Post

The First Financing: Family, Friends, and Angels

Nicholas Troxel • Oct 20, 2018

Family, Friends, and Angels

Obtaining outside financing is a big step in any startup’s growth. While television and popular culture glorify the venture-capital-backed startup and big money investors, the reality of outside investment is frequently more humble. In reaching the point where VCs and other institutional investors seek to provide capital, most startups will obtain their first outside investment from family, friends or angel investors. In this installment of Laying Down the Law, we’ll cover where to find your first few thousand in outside investment to get you off the ground.

Family and Friends: Your First Source of Capital


Friends and family loans are the bedrock of startup financing in the United States. Although most deals between family/friend investors don’t make the pages of the Wall Street Journal, they nevertheless comprise the majority of startup investment for emerging companies. Investments from friends and family, whether in the form of a loan or equity investment , typically are made at relatively low dollar amounts, but come with significant advantages for the early-stage entrepreneur. Those benefits fall primarily into two categories: management autonomy and default risk.


First, a major advantage to family/friend investment is management autonomy. Where VCs and other major investors will require substantial control of your company, usually in the form of board seats and preferred stock, family/friend investors will not. Most family/friend investment is no-strings-attached capital, as they invest in you because they believe in you as a person, and they believe in your vision. You will want to honor that vote of confidence from your loved ones with hard work and dedication, but in the event that you do fail, your family and friends won’t foreclose on your house and repo your car. In this way, family/friend investment provides a uniquely flexible route into startup capital that allows you to pursue your vision without outside interference. For the visionary entrepreneur with a vision that requires time to develop, this financing option can buy you time to prove your concept free from meddling investors.


Second, family/friend investment usually involves gentle consequences and low default risk. Professional investors will protect their investment above all else. This is because an institutional investor is spending another person’s money, and therefore is required to report on your growth metrics and answer for any deviations from predicted growth. They care about you to the extent that you are the best individual to protect their investment (and only to that extent). If you default on a VC loan or fail to hit certain growth targets, you will be discarded as CEO in favor of protecting the investment, your company will be swiftly sold, merged, or liquidated, and your position as CEO – not to mention your company – will cease to exist. On the other hand, family and friends are investing in you. Therefore, if your company hits a rough patch, but you’re still committed, your family and friends won’t pull the rug out from under you. They will often allow you to strive for success, even if it sacrifices their investment in your company, because they invested in you. This flexibility can mean the world to an early-stage entrepreneur who will inevitably have clumsy stumbles in the beginning stages.

One company that used family/friend investment to get started was Whole Foods. Originally called “Safer Way,” the grocery store was founded in Austin, Texas with a $45,000 loan from family and friends. That loan ensured Safer Way’s survival until they could merge with another natural grocer to become Whole Foods.


Angel Investment: More than Money


Moving up the food chain one notch, we have angel investors . Angel investors are the bridge between family/friend investment and venture capitalists. They typically invest anywhere between $25,000 and $1,000,000 and can provide additional value in their expertise and vision. The primary considerations for the entrepreneur when evaluating angel investment should be access to future capital and non-monetary value. Angel investment typically comes at a critical moment in a startup’s growth: the point between proof of concept and full maturity. If you are accepting investment near the six-figure range or greater, chances are you have successfully proved your concept and its place in the market. However, you haven’t succeeded to the extent where pure scalability becomes the goal, as is the case with VC investment. Thus, you are at the critical make-or-break point, where your decisions will determine whether you blossom into a company or take your place in the startup graveyard. As such, the moment of angel investment provides an opportunity to gain not only capital, but also a strategically valuable team member.


Access to future capital is an important consideration due to the interplay of angels and VCs . In most deals, VCs will rewrite the deal terms and wipe out many of the angel’s rights. Thus, when you bring VCs to the table, things get serious, and your position as CEO becomes more treacherous. If your angel is capable of floating you with subsequent investment and postponing the involvement of VCs, you’ll have more time to secure your position within your own company. Next, because an angel will accompany you through some of the most trying times in your growth, their non-monetary expertise and vision can have immense value. An angel who knows your industry, has connections, and contributes to your vision will propel you through plateaus that may have trapped you without the additional wisdom. Because angels care about both you and their investment, they provide a fantastic resource in the form of wisdom, in addition to their capital.


In conclusion, there are multiple options for outside financing before you reach the big leagues with venture capitalists. In addition to providing added flexibility, family/friends and angels can bring critical expertise and experience to your team. For that reason, it is wise to deeply investigate the benefits of smaller investment in your company before you knock on the door of giants. If you are contemplating outside investment, it is wise to contact a business attorney who can guide you through the opportunities and threats unique to your business, as well as introduce you to trusted and vetted investors. For more information, contact the law firm of Troxel Fitch.





04 Apr, 2024
As society’s reliance upon information technology and the service economy continues to expand, businesses increasingly depend on innovative ideas to achieve brand differentiation in the marketplace. The development of intellectual property gives companies a competitive edge over their counterparts. When properly protected and deployed, intellectual property can become the most valuable asset in a Company’s possession, underscoring the importance of understanding the various forms of IP protection available. Safeguarding your company's IP enables optimal asset utilization with minimal risks. The name of your business, along with its products, services, and other technical and creative works, is typically protected by one or more forms of intellectual property. Let's explore the most prevalent methods to shield your intellectual property against competitive usage from individuals within, outside, and affiliated with your company. Trademarks provide protection for brand names, service marks, phrases, and logos that differentiate goods and services. The United States Patent and Trademark Office (USPTO) manages the trademark application procedure. For business owners aiming for exclusive rights to their business name or logo, federal trademark registration with the USPTO is crucial. With a registered trademark for your brand name or logo, only your company is authorized to use that specific brand name or logo on its products or in connection with its services. There are different types of trademarks with varying levels of protection, so it’s important to understand which is right for your business. Once obtained, trademark rights must also be enforced and maintained, so full protection of your brand identity can require your ongoing attention. Copyrights protect original creative works. These protected works encompass literature, visual art, music, and audio recordings, to name a few, with a copyright serving as a deterrent against unauthorized reproduction. Federal copyrights are conferred by the U.S. Copyright Office, which manages copyright registration and addresses cases of copyright infringement. The owner of a copyright has the exclusive right to use or monetize the copyrighted-work, and can therefore generate value from the copyrighted-work immediately and long into the future. Recently, country music star Luke Combs covered the song “Fast Car” originally by Tracy Chapman, and because Tracy Chapman holds the copyright to the song, she profited along with Luke Combs when the song became a huge hit. In addition to registered intellectual property, certain intellectual property can be protected by contracts. Licensing agreements are legal contracts established between an owner of intellectual property, and an intermediary, customer, or end-user. Such agreements involve the owner of the IP, known as the licensor, granting the licensee permission to use their intellectual property, subject to conditions set forth in the licensing agreement. Rather than granting joint ownership rights, licensing agreements allow the owner of intellectual property to share the burden of commercializing the IP, while still retaining complete ownership. While most people are familiar with “End User Licensing Agreements” in software, many people do not realize that even small companies can take advantage of licensing agreements. Anytime you see an “authorized retailer” of a product, that retailer is licensing the right to sell a manufacturer’s product, usually on the condition that they present and market the product in a professional and flattering manner.  Proprietary Information and Inventions Assignment Agreements (PIIAAs) are contractual arrangements that grant the employer specific rights to information developed or inventions conceived by an employee during the course of their employment. Typically, this agreement requires an employee to disclose any such inventions to the employer, transfer ownership rights (via legal assignment) of such inventions to the employer, and assist the employer in obtaining patents or other IP protection for these inventions. These agreements are critical because, by default, an invention belongs to the inventor. Without PIIAAs, companies that try to sell or commercialize IP developed by an employee might find out that they don’t actually own the IP, and therefore don’t have the right to sell it. Even worse, they might realize that their critical IP walked out the door with a former employee. For that reason, PIIAAs are critical to any company that is in the business of developing intellectual property. Finally, even amorphous “know-how” can be protected under the law of Trade Secrets. If your company has a unique way of doing things, a certain je ne sais quoi that makes you different, even that can be protected and in some cases, monetized. With the right procedures in place to establish a Trade Secret, and protect it, you can turn your secret sauce into a marketable product. In today's landscape, safeguarding intellectual property through legal means is more crucial than ever. This process transforms a company's intangible assets into exclusive rights, preventing competitors from capitalizing on their innovations. It provides the property owner with the chance to showcase their creations with minimal competition while safeguarding the company's unique selling points. Intellectual property rights can serve as highly valuable negotiating assets and can be traded for financial gain. Protecting intellectual property enhances the value of a company's assets and augments future productivity. Investors and potential acquirers frequently regard the intellectual property portfolio of a startup as a crucial factor in their decision-making process. It significantly contributes to the overall value of a startup. Engaging a business attorney is essential for determining the optimal strategy to safeguard your company's intellectual property. If intellectual property plays a pivotal role in your business model and competitive edge, seeking legal assistance for IP applications is crucial. Failing to protect your IP can lead to costly infringement issues that could easily be avoided. Contact Troxel Fitch today to see how we can help keep your most valuable assets protected.
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